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Blog
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Google mapeia jornada de compra online, Booktok, planilha das agências e mais…
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Março chegou ao fim deixando uma trilha de dados e tendências importantes para quem atua com comunicação, marketing e influência…
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O que faz uma agência de marketing de influência?
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O marketing de influência já se consolidou como uma estratégia essencial para marcas que desejam ampliar seu alcance e engajamento…
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Principais insights de marketing em fevereiro
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Em fevereiro, nosso resumão destaca alguns insights valiosos sobre marketing, influência e comunicação, absorvidos de três estudos divulgados neste mês.…
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Lo-Fi Content: quando menos é mais!
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Você já deve ter reparado em muitas influencers compartilhando uma história enquanto estão se maquiando ou fazendo skincare. Também pode…
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Principais notícias do setor: janeiro/25
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O ano de 2025 começou muito movimentado para o setor de comunicação e marketing, com mudanças nas diretrizes e interface…
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Por que você deve prestar atenção no DeepSeek?
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A revolução da inteligência artificial não para, e o mais recente protagonista dessa transformação é o DeepSeek R1, um modelo…
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Polêmica planilha de influenciadores e sua repercussão
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O que o vazamento de uma planilha sobre influenciadores revela sobre os bastidores do marketing de influência? Recentemente, o mercado…
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Tendências no Marketing de Influência em 2025: o que esperar?
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O marketing de influência é um dos mercados mais dinâmicos da atualidade. Com o início de um novo ano, é…
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Como as mudanças da Meta podem impactar o mercado de influenciadores?
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O ano mal começou e a Meta, através de seu CEO Mark Zuckerberg, anunciou decisões polêmicas que podem trazer preocupações…
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Curso online “Estratégias de Marketing e Relacionamento com Influenciadores” com inscrições abertas
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A Unisinos Lab está com inscrições abertas para o curso de extensão Estratégias de Marketing e Relacionamento com Influenciadores, que…
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#AjudaRS: links úteis para apoiar quem foi afetado pelas enchentes
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Reunimos abaixo alguns dos principais links de utilidade pública para ajudar tanto quem está no RS e sofre as consequências das enchentes,…
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Como o influencer que você segue está se posicionando diante da tragédia no RS?
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As atenções estão voltadas para o Estado do Rio Grande do Sul, que se transformou diante de uma catástrofe climática…
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Entenda o que é UGC Creator
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Você já deve ter notado o termo UGC Creator nas descrições de perfil de alguns criadores de conteúdo, mas pode…
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O que saber para contratar influenciadores?
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Quando o assunto é estratégia com influenciadores surgem diversas dúvidas, especialmente aos empreendedores que ainda não realizaram sua primeira campanha…
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O que foi notícia no mercado de influência digital em janeiro
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O mercado de influência brasileiro entrou no ano de 2024 marcado por algumas polêmicas que ainda repercutem e geram importantes…
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